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Nestle Products: Junior food, Healthcare nutrition, Sports nutrition, Cereals, Chocolate, confectionery and baked goods, Coffee, Culinary (Maggie, sauces), chilled and frozen food, Dairy – yogurt, Drinks, Ice cream, Food service products, Petcare and Weight management

Some Examples of The Use of Augmented Reality for Nestle Products

1.      Nestle lets fans pick the next Kit Kat flavour using Blippar

Nestle has made a major change to its market research budget, putting a major focus on contests and games. The famed food company is preparing to launch a new crowd sourced campaign that will help it find four new flavours for their popular Kit Kat brand of candy. The new campaign will reflect the change in Nestle’s marketing focus as it will task consumers with determining what these four flavours will be. To accomplish this, the company is adopting augmented reality. The company has built an augmented reality experience and affixed it to a series of smart posters that will be set up in various cities around the world. Using the Blippar augmented reality mobile application, consumers with smart phones will be able to vote for their favourite flavour amongst a variety of others. Each day, one voter will be selected at random to win a cash prize worth roughly $150. Those that have signed up to participate in the campaign via the Kit Kat Facebook page will receive information on where they can find the smart posters and how to interact with the AR experiences embedded therein. The company is using augmented reality as a way to engage consumers in a new way.

2.      The Use of Augmented Reality for Nestle Products

KitKat UK recently launched an Augmented Reality campaign that works with its "4-Finger" bar packages. Each of the new bar packages has a specially designed "AR" marker on the KitKat four-finger packages that hit the shelves in late August. By simply holding the wrapper up to your webcam and visiting the www.kitkat.co.uk website a special 3D video appear featuring the group "Scouting for Girls" and a song titled "Silly Song". The band will play their hit in different 3D ‘break’ environments, including a park, a train, a bedroom and a library. All places Kit Kat believes their bars are enjoyed and people will "take a break". The Kit Kat’s new project dubbed “Kit Kat Brings Music To Life”, this represents most significant spending by Nestlé in the cybersphere to date. The experience was created by the independent agency Skive Digital of London. The promotion includes a collaboration with with Myspace which will host four intimate concerts which "Scouting for Girls" and will launch on Facebook with the gigs being streamed live. In addition the campaign also features a chance to win £100 of Ticketmaster vouchers that can be used for upcoming concerts and events featuring Scouting for Girls.

3.      Nestle adds augmented reality to its cereal boxes worldwide

Nestlé innovatively transforms millions of its cereal boxes into a video game to offer people a unique online virtual experience. The Company has added 3D augmented reality to over 26 million of its cereal boxes in 53 countries for Twentieth Century Fox’s new animated film RIO. RIO is the story of Blu, a bird from a small Midwestern town who cannot fly but who suddenly finds himself in the colourful, exciting and magical world of Rio, where he ultimately discovers that he has what it takes to really soar. Combining augmented reality with 3D animation, the fun game was created by Augmented Reality designers Dassault Systèmes. Using a tag cut out from the back of the cereal box, players can interact with the main RIO bird character Blu, by using a computer with a webcam, internet connection and an online augmented reality application. Players can then also discover another RIO character called Jewel, and make them virtually come to life in a real personal environment enriched with 3D backgrounds.

Suggestion

Healthy - General

From the internet, I know that the mission of Nestle is help to make better food so that people live a better life-healthy, nutrition and wellness. Most of us do not really know what is the nutrition of a certain product. So I suggest that apply the AR on explaining the nutrition of products to public. When the consumers scan the packing of product, the nutritional information and then a interesting animation about the details of ingredients's benefits will come out to transfer the knowledge to public about the balanced diets, the nutrition and wellness tangible to consumers.

Entertainment - Kids and teen

For example, one of the Nestle product had four flavours. A marker is divide into four parts and they are embedded to the packing of this product with different flavours respectively. The consumers need to buy all flavours of products and collect all parts. After that, they need to arrange them nicely and can scan through with their smartphone, a fun game will be appear. These concept is like the AR in Puzzle video that shared by Christine. They must be share this game to facebook before they can play this game. This game maybe related to the new Nestle products to increase the awareness of more people to know that there was a new products released or promotion offered by Nestle.